Has it really been a week already? Must remember to put the bins out this week.
This week I had the pleasure of chatting with the gorgeous Vanessa Macleod, a graphic design artist from South Africa (I promise, next weeks inspirational artist will be closer to home!) and got some incredibly detailed answers to my questions. Thank you so much Vanessa, for taking the time out for my Friday Inspiration feature and thank you for providing such a wonderful and informative blog – everyone that hasn’t already should go and check it out right now!!
Who are you and where do you work?
Hi everyone, I’m Vanessa MacLeod and I’m currently based in Cape Town, South Africa. I’m a freelance graphic designer, specializing in both web and print design. Thanks to the internet, most of my clients are international, but I also do freelance design work locally as well. I work from home (yay!) but can’t work in my bunny slippers because I have to do the school run in the mornings!
How long have you been a graphic designer?
I’ve been in purely creative fields for the last four and a half years, starting out as a freelance photographer, but I started getting more and more design work, when I began giving my photographic clients their prints in ever increasingly creative ways, including supplying their photographs already as birth announcements, wedding thank you cards etc. I had wanted to study graphic design when I left school, but parental intervention saw me sent off to university to ’study something important’ instead. But when the design work started falling from the sky after my kids were born, I decided to embrace it, by enrolling in a correspondence diploma course (from Australia) and I’m currently still completing that. I still have a few photography clients that keep coming back too, and I like to keep up with what’s happening in the photography world, as many of my clients are photographers themselves.
I have a technical background in computers and got my MCSE (Microsoft Certified Systems Engineer) and have been building websites for myself, friends and family since Yahoo Geocities was popular (back in 1998), but now that my work is 90% design work and 10% web development I’ve switched to Mac and well once you go Mac you never look back.
What do you think is the most important part of your business and why?
For me, it’s the fact that I am a classic hand holder. Many of my clients are new to running their own business, and have never been in a position where they’ve needed to source graphic design for whatever reason. As a work at home mom myself, many moms who are starting their own business, find that they can easily express what they’re looking for with me, since we immediately have common ground during discussions. The fact that I offer web hosting and domain registration as well, means that my clients are able to come to me for all of their design and web related needs, and I am able to explain the ins and outs of the technical side in a way that makes sense. As a real person, it’s a lot easier dealing with someone like me, rather than a large faceless and frightening corporation.
Also hugely important in my business? My iMac. We’re like *this* (wraps index and middle finger together). Without my awesome, amazing, ever faithful iMac I would not be as successful as I have been lucky enough to be. The last year before I went Mac, I think I fried three PC’s because they just couldn’t handle the heavy graphics burden that graphic design places on a computers hardware.
What do you enjoy most about being in the graphic design industry?
There is always something new to look at, and as with every other creative industry out there, there are always new trends to follow. Designers are an eclectic bunch, and it doesn’t matter whether you’re a freelance designer like me, or sitting in a plush corporate office in NYC, the love of design unites us all. Plus, what I love about graphic design is that I find it toe-curlingly pleasurable going to work. How many people can say that they reach for the sky and shout “YAY!” when it’s time for work?
What is your favourite image (yours or someone elses)?
Wow. That’s a tough question. There are many designers out there whose work I enjoy and just as many whose work makes me cringe. It’s too difficult to pin it down to just one image. I think, I have to say that I enjoy a genuinely good logo design. One that isn’t riddled with gradients, drop shadows and all bevelled. A proper logo should be flat, scaleable, memorable and usually no more than 2-3 colours at most. When a designer gets that right, it’s an absolute pleasure to behold.
How did you find your style? Do you find it’s constantly evolving or have you always had a certain style?
I think that my style evolves with each project that I take on. Since I take the clients likes heavily into the equation when working on a project, the final design is often not purely all my style as such, but rather a collaboration of a) what I think is best and b) the clients personal taste. The ebb and flow of information from the client constantly pushes the boundaries of ‘my style’, but I definitely think that I do tend to favour one type of design i.e. clean, modern vs crazy, noisy
What is the hardest part about running a graphic design business? What parts of your business do you not handle yourself?
It’s finding time as a WAHM for everything. As the ‘person who works from home’, it’s also down to me to do the school runs, grocery shopping, cooking etc and that is a huge amount of added pressure. The same goes for when one of the children is sick, automatically it’s assumed that since I’m home, I’ll be the one looking after them. Naturally as a mom, my kids are my priority, but it can be tough to meet deadlines when your kids need you. But like I mentioned before, as many of my clients are moms themselves, it’s widely understood at the outset, that I work as much as I can, when I can, and since I’m available pretty much all the time on my Blackberry and via email and Facebook etc, it’s easy to keep in touch with folks around the world.
As for part of the business that I don’t handle myself, I do all my own admin thanks to an awesome Mac software product called “Billings” but the only part of the workflow process I don’t do is my own coding (splicing web designs into code). I will still take this on, and develop my skills in this area, but for now, it’s easier to outsource it, and I have a great relationship with a coder who does brilliant work and always gets the work out on time.
What would you suggest is the first step on the road to being a graphic designer?
If you’re in a position to study, then go ahead and do that. Look for a great program and go for it. Don’t limit yourself to just your course aims though, often university programs can be quite narrow in their focus and it’s tempting to become frustrated at the lack of real life computer work. You can always upskill by taking an Adobe Certified Class in Photoshop, Illustrator or InDesign etc.
If you’re not in a position to study full time, then take a correspondence course, an evening class. I didn’t think that I would ever be able to study again, since finding the extra money when you have little kids isn’t easy. But I managed to pay for my course completely through blogging! So if you really want to become a designer, then don’t take no for an answer. Or you can even just look at great design, get some books off Amazon, and LOOK. The more you look, the more you see, and design is more about developing your own eye’s ability to see, than just creative drawing skills.
How long have you been blogging in association with your business? Do you think it’s made a difference? What about Twitter and Facebook?
I’ve had my business domain for 5 years now, and I’ve redeveloped the site so many times, so even though I’ve had content on there for at least the last 4 years, I recently backed up the whole lot, and did a complete re-install, and now I’m slowly focusing on only adding quality content that will promote the business and help people. Yes, I have found a lot of business through my blog. Twitter and Facebook are awesome tools that should not be underestimated. I probably use Twitter more to keep in touch with other designers, and Facebook, I use my Fan Page to show case some of my latest work, and keep in touch with clients. I have gotten a *lot* of referral work through my fan page on facebook, so don’t underestimate its usefulness!
Where or what would you most like to design?
Well, I’d like to be able to consult on projects that deal with really large brands. At least once or twice. I think the dynamic of dealing with well established brands must be very different to dealing with startups – and I’d like to experience both ends of the spectrum. As for where? I’d love to be able to travel while freelancing, but right now it’s not really possible with two small kids, but one day!
What’s your best tip for other designers?
Don’t be a diva, keep your clients happy, and it will keep your bank account happy too.

See – isn’t she fabulous? If you want to know more and you missed the above links – or were just too engaged to click away – you can find Vanessa’s
blog here or visit her
facebook and
twitter pages.
Next week we have the fabulous Robyn Geering, a gorgeous photographer (with the most infectious smile ever!) from Canberra. Have a look at her blog here and stay tuned for the interview, live on Friday Inspiration.
xx